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V. Srinivas Chary
Circular Sanitation Specialist
5 December 2025 · 15 min read
Aspirational Toilets for a Viksit Bharat: Why Circular Sanitation Must Lead the Way
"With MoHUA announcing 29,000 modern aspirational toilets across 3,920 municipalities, India has a historic opportunity to redefine sanitation. But aspirational toilets must do more than look modern—they must treat waste safely onsite, recycle water, and eliminate the environmental burden. Circular sanitation is the answer."
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Social Media as a Research Engine
Recognizing social media platforms as legitimate research sources for understanding public perception, behavioral patterns, and real-world infrastructure experiences
Why Social Media Research Matters
Traditional research methods—surveys, interviews, academic studies—provide valuable but often delayed or filtered insights. Social media platforms offer real-time, unfiltered, and authentic data about how people actually experience and discuss public infrastructure.
For public sanitation research, social media reveals:
Sentiment Analysis
Analyzing comments, reviews, and discussions to understand public sentiment toward public sanitation infrastructure. This reveals pain points, satisfaction levels, and areas for improvement that traditional surveys might miss.
Usage Pattern Mapping
Geolocation data, check-in patterns, and time-stamped content help researchers understand when and where facilities are most needed, peak usage times, and geographic gaps in service coverage.
Behavioral Insights
Video content, photos, and user-generated content provide visual evidence of how facilities are actually used, maintained, and integrated into daily life—insights impossible to capture through questionnaires alone.
Explore Our Social Media Research
View 110+ videos, 50+ creator content pieces, and TV news coverage that provide authentic insights into public sanitation experiences across India.